Prosveshcheniye Group is the leading Russian holding company operating in education, leisure and development sectors of the market, providing printed and digital content as well as various products and services for teacher training and additional children’s education, material and technical equipment of educational organizations and digital services across the country.
“Parents university” is an online space for parents, free of judgement and stereotypes. Educational content presented in a convenient format helps parents understand themselves and their children better.
Moscow, Central Federal District, Russia
Education
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August 2023 – present
“Parents university” project has been realized with grant support from the Institute for Internet Development. The grant amount was 25 421 891,04 rubles.
Modern parents are not always able to devote ample time to studying psychology or pedagogics, so the idea to create an online platform to help mothers and fathers become the type of parent they themselves would’ve wanted to have in their childhood was proposed.
Project goals:
1. To create a quality educational resource for parents that can help them solve problems that arise during the child’s education process.
2. Attracting target audience: creation of a parents community that is concentrated in a single place and is regularly receiving free customer support and updates on Prosvescheniye Group’s key products. Prosvescheniye Publishers knows what’s important and relevant to the current parent experience.
3. Involving professional experts in creation of educational courses and webinars on current topics for the parents community.
Parents of children of varying ages
In July 2023 Prosvescheniye Group took part in the Russian Creative Week in its “Education” section. For three days, all activities were held under the auspices of “Parents university”. More than 5000 people have attended lectures and master-classes. Among the speakers were Victoria Shymaskaya, Anastasia Chetverikova, Maria Stashenko, Denis Stolyarov, Anton Molev, Alexey Goreslavskiy, Anna Mikhailovskaya and others. More than 700 publications were made in the media and on social networks.
PR packages with merch were sent out to influencers (50 people) during the launch of the “Parents university” website. Project’s team has developed the PR package to present parents and other interested users of the online platform with useful and trendy merch with “Parents university” logo on it.
More than 205000 users have visited the website from August to November 2023. Overall amount of views on project’s videos: 92 000 000. There was a noticeable growth in subscribers across social media platforms: VK (+46 000), Telegram (+5 700), Odnoklassniki (+1 200).
The total reach of the project through social networks: 14,000,000.
“Parents university” has won in the “Educational project of the year” category at Russian Creative Awards 2023.
National Goal "Preservation of the population, the health and welfare of the people"
National Goal "Conditions for self-fulfillment and the unlocking of talent"
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